L’Oreal Sulfate Free Purple Shampoo for Toning Blonde Bleached Hair Fashion

A purple toning shampoo that corrects brassy tones in blonde, silver and bleached hair. The formula is sulfate-free, paraben-free and vegan.

Tone on the go with EverPure Sulfate-Free Purple Shampoo for Blonde Hair, America’s #1 purple shampoo* that banishes unwanted brassiness in blonde, silver and bleached hair. After just one wash, expect brighter color and moisturized hair. The formula:

• Corrects brassy yellow and orange tones
• Includes hibiscus and purple dye to deeply moisturize and brighten color
• Suits color-treated blonde, bleached, or highlighted brown hair and silver hair
• Comes in a TSA-approved travel sizes for easy packing
• Is free of sulfates, parabens, and DMDM hydantoin
• No added phthalates, no gluten ingredients

*L’Oreal USA calculation based on Hair Care & Styling Database for the items identified as Purple Shampoo in the Shampoo category for 52 weeks ending 06/10/2023 time period, Total US x AOC.